Journal of Pharmaceutical Sciences and Research
Vol.10, Issue8, P. 1925-1928
Аннотация:
Advertising is a mandatory condition for goods sales and is the main tool for competitive struggle in the market economy. The aim of advertising and providing information about pharmaceuticals do not differ from advertising of any other product – it is to convince people to buy promoted goods. However, pharmaceutical advertising has some features. This is explained by the characteristic aspects of objects related to medicine and health, which makes us consider the influence of advertising on people not only from the point of view of commerce but also through the prism of public and personal security of citizens. The purpose of the work is to evaluate the ethical and legal aspects of pharmaceutical advertising in the Russian Federation, as well as to study the influence of this advertising on consumer's choice. Materials and methods: advertising of pharmaceuticals and product specification file, comparative analysis, content analysis. Results and discussion: a pharmaceutical drug is a s
Ключевые слова:
Advertising; Ethical principles; Legal violations; Medical product; Russian advertising code
accuracy; Article; chronic disease; content analysis; decision making; drug manufacture; drug marketing; drug quality; drug safety; ethics; human; knowledge; legal aspect; organization; pharmacist; practice guideline; prescription; reliability; self medication; telecommunication; world health organization
Kry'lova O. V. Ol`ga Valeryevna 1970-
Litvinova T. M. Tat`yana Mikhaylovna 1962-
Udovichenko E. V. Elena Vyacheslavovna 1949-
Vinter E. A. Elizaveta Aleksandrovna 1973-
Крылова О. В. Ольга Валерьевна 1970-
Литвинова Т. М. Татьяна Михайловна 1962-
Удовиченко Е. В. Елена Вячеславовна 1949-
Винтер Е. А. Елизавета Александровна 1973-
The ethical and legal evaluation of pharmaceutical products advertising
Текст визуальный непосредственный
Journal of Pharmaceutical Sciences and Research
Vol.10, Issue8 P. 1925-1928
2018
Статья
Advertising Ethical principles Legal violations Medical product Russian advertising code
accuracy Article chronic disease content analysis decision making drug manufacture drug marketing drug quality drug safety ethics human knowledge legal aspect organization pharmacist practice guideline prescription reliability self medication telecommunication world health organization
Advertising is a mandatory condition for goods sales and is the main tool for competitive struggle in the market economy. The aim of advertising and providing information about pharmaceuticals do not differ from advertising of any other product – it is to convince people to buy promoted goods. However, pharmaceutical advertising has some features. This is explained by the characteristic aspects of objects related to medicine and health, which makes us consider the influence of advertising on people not only from the point of view of commerce but also through the prism of public and personal security of citizens. The purpose of the work is to evaluate the ethical and legal aspects of pharmaceutical advertising in the Russian Federation, as well as to study the influence of this advertising on consumer's choice. Materials and methods: advertising of pharmaceuticals and product specification file, comparative analysis, content analysis. Results and discussion: a pharmaceutical drug is a s