Entrepreneurship and Sustainability Issues
Vol.7, Issue1, P. 177-187
Аннотация:
The purpose of the study was to analyze the medical representatives' activities aimed on information support for promoted medications. The assessment of the medical representatives' activity by doctors, pharmacists, and chemists was used to do so. The following methods of the study were used: Comparative, structural and system analysis, as well as sociological methods of research (survey and interview). As a result of the study, it has been found that the activity of medical representatives is one of the main ways to obtain information about medications by medical or pharmaceutical workers, but the objectivity and completeness of the information received largely depends on the contact frequency and trust in the information materials provided. Following the results of the study, recommendations have been developed for improving the activities of medical representatives and their interaction with pharmaceutical organizations and doctors. © 2019 by author(s).
Vinter E. A. Elizaveta Aleksandrovna 1973-
Litvinova T. M. Tat`yana Mikhaylovna 1962-
Babaskin D. V. Dmitrij Vladimirovich 1979-
Babaskina L. I. Lyudmila Ivanovna 1952-
Savinova O. V. Ol`ga Vladimirovna 1970-
Винтер Е. А. Елизавета Александровна 1973-
Литвинова Т. М. Татьяна Михайловна 1962-
Бабаскин Д. В. Дмитрий Владимирович 1979-
Бабаскина Л. И. Людмила Ивановна 1952-
Савинова О. В. Ольга Владимировна 1970-
Marketing analysis of the medical representatives' activity aimed on information support for promoted medications
Текст визуальный непосредственный
Entrepreneurship and Sustainability Issues
Vol.7, Issue1 P. 177-187
2019
Статья
Contact frequency Doctor Information Medical representative Objectivity Pharmacist Pharmacy
The purpose of the study was to analyze the medical representatives' activities aimed on information support for promoted medications. The assessment of the medical representatives' activity by doctors, pharmacists, and chemists was used to do so. The following methods of the study were used: Comparative, structural and system analysis, as well as sociological methods of research (survey and interview). As a result of the study, it has been found that the activity of medical representatives is one of the main ways to obtain information about medications by medical or pharmaceutical workers, but the objectivity and completeness of the information received largely depends on the contact frequency and trust in the information materials provided. Following the results of the study, recommendations have been developed for improving the activities of medical representatives and their interaction with pharmaceutical organizations and doctors. © 2019 by author(s).