The marketing evaluation of the consumers' preference as regards the use of medicinal and medicinal table mineral waters
Бабаскин Д. В., Бабаскина Л. И., Павлова А. В.
Вопросы курортологии, физиотерапии и лечебной физической культуры
Т. 94, Вып. 6, С. 26-31
Опубликовано: 2017
Тип ресурса: Статья
DOI:10.17116/kurort201794626-31
Аннотация:
The development of modern technologies in physiotherapy with the use of mineral waters, the expansion of the assortment of the medicinal and medicinal table waters as well as increasing the competitive advantages of domestic products require the more extensive marketing survey of the consumers' preferences in the market of mineral waters.AIM: The objective of the present study was the marketing evaluation of the consumers' preference in the segment of medicinal and medicinal table mineral waters in the city of Moscow.MATERIALS AND METHODS: The survey involved 697 consumers of medicinal and medicinal table mineral waters. The sampling was carried out by the deterministic quota method. The field research was conducted by means of personal verbal interviews (32[%]) and the CATI to Web method (phone recruiting and on-line questioning) (68[%]) with the use of the structured questionnaire. Positioning was carried out making use of the two-dimensional schematic map and scoring assessment on an in
Ключевые слова:
: consumer preferences; marketing; medicinal mineral water; medicinal table mineral water
drinking water; mineral water; adult; aged; balneotherapy; consumer attitude; economics; female; human; male; marketing; middle aged; procedures; questionnaire; Russian Federation; socioeconomics; standards; statistics and numerical data; Adult; Aged; Balneology; Consumer Behavior; Drinking Water; Female; Humans; Male; Marketing; Middle Aged; Mineral Waters; Moscow; Socioeconomic Factors; Surveys and Questionnaires
Язык текста: Русский
ISSN: 2309-1355
Бабаскин Д. В. Дмитрий Владимирович 1979-
Бабаскина Л. И. Людмила Ивановна 1952-
Павлова А. В.
Babaskin D. V. Dmitrij Vladimirovich 1979-
Babaskina L. I. Lyudmila Ivanovna 1952-
Pavlova A. V.
The marketing evaluation of the consumers' preference as regards the use of medicinal and medicinal table mineral waters
Текст визуальный непосредственный
Вопросы курортологии, физиотерапии и лечебной физической культуры
Издательство Медиа Сфера
Т. 94, Вып. 6 С. 26-31
2017
Статья
: consumer preferences marketing medicinal mineral water medicinal table mineral water
drinking water mineral water adult aged balneotherapy consumer attitude economics female human male marketing middle aged procedures questionnaire Russian Federation socioeconomics standards statistics and numerical data Adult Aged Balneology Consumer Behavior Drinking Water Female Humans Male Marketing Middle Aged Mineral Waters Moscow Socioeconomic Factors Surveys and Questionnaires
The development of modern technologies in physiotherapy with the use of mineral waters, the expansion of the assortment of the medicinal and medicinal table waters as well as increasing the competitive advantages of domestic products require the more extensive marketing survey of the consumers' preferences in the market of mineral waters.AIM: The objective of the present study was the marketing evaluation of the consumers' preference in the segment of medicinal and medicinal table mineral waters in the city of Moscow.MATERIALS AND METHODS: The survey involved 697 consumers of medicinal and medicinal table mineral waters. The sampling was carried out by the deterministic quota method. The field research was conducted by means of personal verbal interviews (32[%]) and the CATI to Web method (phone recruiting and on-line questioning) (68[%]) with the use of the structured questionnaire. Positioning was carried out making use of the two-dimensional schematic map and scoring assessment on an in