Journal of Pharmaceutical Sciences and Research
Vol.10, Issue5, P. 1292-1296
Аннотация:
The risk reduction when introducing new rehabilitation methods into practical health care requires analyzing their competitive advantages at the development stage. The goal is to assess the competitiveness and positioning of the rehabilitation methods under development through the example of phytocomplex SMC-electrophoresis, and to substantiate the strategic role of the obtained results for introducing the method into medical practice. Materials and methods. 19 experts participated in assessing competitiveness. Positioning included a survey of 72 patients suffering from knee osteoarthritis. The method of SWOT analysis was used in the work. Results and discussion. Higher competitive advantages of the developed method – phytocomplex SMC-electrophoresis-were determined as compared with traditional SMC therapy and drug therapy. The most important parameters included the method efficiency (rank 17), the duration of remission (rank 16), and regression of clinical symptoms (rank 15). Strength
Ключевые слова:
Electrophoresis; Knee osteoarthritis; Marketing of medical services; Phytotherapy; Rehabilitation
chondroprotective agent; nonsteroid antiinflammatory agent; phytochemical; vitamin; adult; aged; Article; controlled study; drug therapy; electrolyte metabolism; electrophoresis; good clinical practice; growth rate; human; joint stiffness; knee osteoarthritis; major clinical study; marketing; medical practice; medical service; microcirculation; morning stiffness; physiotherapy; phytocomplex SMC electrophoresis; phytotherapy; quality of life; questionnaire; rehabilitation medicine; remission; strength; weakness
Babaskin D. V. Dmitrij Vladimirovich 1979-
Litvinova T. M. Tat`yana Mikhaylovna 1962-
Babaskina L. I. Lyudmila Ivanovna 1952-
Okonenko T. I.
Rumyantsev Y. Y.
Бабаскин Д. В. Дмитрий Владимирович 1979-
Литвинова Т. М. Татьяна Михайловна 1962-
Бабаскина Л. И. Людмила Ивановна 1952-
Оконенко Т. И.
Румянцев Y. Y.
Competitive advantages of the rehabilitation methods under development as a strategic factor of their introduction efficiency (Through the example of phytocomplex SMC-electrophoresis)
Competitive advantages of the rehabilitation methods under development as a strategic factor of their introduction efficiency (Through the example...
Текст визуальный непосредственный
Journal of Pharmaceutical Sciences and Research
Vol.10, Issue5 P. 1292-1296
2018
Статья
Electrophoresis Knee osteoarthritis Marketing of medical services Phytotherapy Rehabilitation
chondroprotective agent nonsteroid antiinflammatory agent phytochemical vitamin adult aged Article controlled study drug therapy electrolyte metabolism electrophoresis good clinical practice growth rate human joint stiffness knee osteoarthritis major clinical study marketing medical practice medical service microcirculation morning stiffness physiotherapy phytocomplex SMC electrophoresis phytotherapy quality of life questionnaire rehabilitation medicine remission strength weakness
The risk reduction when introducing new rehabilitation methods into practical health care requires analyzing their competitive advantages at the development stage. The goal is to assess the competitiveness and positioning of the rehabilitation methods under development through the example of phytocomplex SMC-electrophoresis, and to substantiate the strategic role of the obtained results for introducing the method into medical practice. Materials and methods. 19 experts participated in assessing competitiveness. Positioning included a survey of 72 patients suffering from knee osteoarthritis. The method of SWOT analysis was used in the work. Results and discussion. Higher competitive advantages of the developed method – phytocomplex SMC-electrophoresis-were determined as compared with traditional SMC therapy and drug therapy. The most important parameters included the method efficiency (rank 17), the duration of remission (rank 16), and regression of clinical symptoms (rank 15). Strength