Identifying target markets in the development of rehabilitation methods for the patients based on phytocomplex phonophoresis method

Babaskina L. I., Litvinova T. M., Babaskin D. V., Veber V. R., Okonenko T. I.

Journal of Pharmaceutical Sciences and Research

Vol.10, Issue7, P. 1814-1817

Опубликовано: 2018

Тип ресурса: Статья

Аннотация:

The successful introduction of new rehabilitation methods in practical health care, setting their competitive advantages and compliance with the medical organizations' strengths requires the identification of the target markets for these methods in the development phase. The scope is to show the possibility of market segmentation in developing the rehabilitation methods for patients based on the phytocomplex phonophoresis method with the establishment of target segments and their analysis. Materials and methods. The Russian market of the phytocomplex phonophoresis-the new method for rehabilitation of patients-was segmented in two strategic groups based on the results of the structured direct survey of 62 doctors using the developed questionnaire. The market was segmented by the complex faceted multifactor method. Target segments were analyzed by individual numerical score followed by calculation of integral indicators. Results and Discussion. Segmentation of the market by the new metho

Ключевые слова:

Development of medical services; Medical service; Segmentation; Target market; Target market segments

adult; article; calculation; human; marketing; medical service; organization; questionnaire; rehabilitation; rehabilitation patient; rest; ultrasound

Язык текста: Английский

ISSN: 0975-1459

Babaskina L. I. Lyudmila Ivanovna 1952-

Litvinova T. M. Tat`yana Mikhaylovna 1962-

Babaskin D. V. Dmitrij Vladimirovich 1979-

Veber V. R.

Okonenko T. I.

Бабаскина Л. И. Людмила Ивановна 1952-

Литвинова Т. М. Татьяна Михайловна 1962-

Бабаскин Д. В. Дмитрий Владимирович 1979-

Вебер В. Р.

Оконенко Т. И.

Identifying target markets in the development of rehabilitation methods for the patients based on phytocomplex phonophoresis method

Текст визуальный непосредственный

Journal of Pharmaceutical Sciences and Research

Vol.10, Issue7 P. 1814-1817

2018

Статья

Development of medical services Medical service Segmentation Target market Target market segments

adult article calculation human marketing medical service organization questionnaire rehabilitation rehabilitation patient rest ultrasound

The successful introduction of new rehabilitation methods in practical health care, setting their competitive advantages and compliance with the medical organizations' strengths requires the identification of the target markets for these methods in the development phase. The scope is to show the possibility of market segmentation in developing the rehabilitation methods for patients based on the phytocomplex phonophoresis method with the establishment of target segments and their analysis. Materials and methods. The Russian market of the phytocomplex phonophoresis-the new method for rehabilitation of patients-was segmented in two strategic groups based on the results of the structured direct survey of 62 doctors using the developed questionnaire. The market was segmented by the complex faceted multifactor method. Target segments were analyzed by individual numerical score followed by calculation of integral indicators. Results and Discussion. Segmentation of the market by the new metho