Аннотация:
One of the most important conditions for ensuring the drug assistance availability to ophthalmic patients is the availability of a range of medicines on the pharmaceutical market that satisfy the needs of consumers to the maximum extent. SCOPE OF THE RESEARCH consists in conducting the marketing analysis of the ophthalmic drugs (OD) market and identifying the economic and physical accessibility of drug assistance to patients with vision pathology. METHODS of the research were as follows: marketing analysis, sociological research (questioning, interviewing), variation statistics, logical and graphical analysis. The subjects of the study were the data on ophthalmic preparations registered in the Russian Federation and average prices for the Moscow region, as well as data from a sociological survey of 675 OD consumers. RESULTS: On the Russian pharmaceutical market, OD are represented by 315 trade names and 112 international nonproprietary names, various manufacturers (foreign ones predomi
Ключевые слова:
Consumer behavior; Ophthalmic dosage forms; Ophthalmic drugs; Pharmacotherapy of patients with vision pathology; Physical and economic accessibility of drugs
agents acting on the eye; eye drops; eye ointment; Article; drug assistance availability; drug cost; drug dosage form; drug efficacy; drug formulation; drug industry; drug marketing; drug packaging; drug safety; drug utilization; economic aspect; eye disease; female; financial management; health care organization; health program; human; interview; major clinical study; male; prescription; questionnaire; sociology
Krivosheev S. A. Sergej Anatolyevich 1965-
Lobuteva L. A. Lyudmila Aleksandrovna 1952-
Zakharova O. V. Oksana Vasilyevna 1972-
Lobuteva A. V. Alisa Vladimirovna 1990-
Kartashova O. V. Oksana Vladimirovna 1972-
Кривошеев С. А. Сергей Анатольевич 1965-
Лобутева Л. А. Людмила Александровна 1952-
Захарова О. В. Оксана Васильевна 1972-
Лобутева А. В. Алиса Владимировна 1990-
Карташова О. В. Оксана Владимировна 1972-
The assessment of the drug assistance availability to ophthalmic patients
Текст визуальный непосредственный
Journal of Pharmaceutical Sciences and Research
Vol.10, Issue8 P. 1963-1967
2018
Статья
Consumer behavior Ophthalmic dosage forms Ophthalmic drugs Pharmacotherapy of patients with vision pathology Physical and economic accessibility of drugs
agents acting on the eye eye drops eye ointment Article drug assistance availability drug cost drug dosage form drug efficacy drug formulation drug industry drug marketing drug packaging drug safety drug utilization economic aspect eye disease female financial management health care organization health program human interview major clinical study male prescription questionnaire sociology
One of the most important conditions for ensuring the drug assistance availability to ophthalmic patients is the availability of a range of medicines on the pharmaceutical market that satisfy the needs of consumers to the maximum extent. SCOPE OF THE RESEARCH consists in conducting the marketing analysis of the ophthalmic drugs (OD) market and identifying the economic and physical accessibility of drug assistance to patients with vision pathology. METHODS of the research were as follows: marketing analysis, sociological research (questioning, interviewing), variation statistics, logical and graphical analysis. The subjects of the study were the data on ophthalmic preparations registered in the Russian Federation and average prices for the Moscow region, as well as data from a sociological survey of 675 OD consumers. RESULTS: On the Russian pharmaceutical market, OD are represented by 315 trade names and 112 international nonproprietary names, various manufacturers (foreign ones predomi